Industry news
Double 11 this year, the most popular product on E-commerce is seafood !
Datetime：2020-11-131. Double 11 first data released
In the early morning of November 11, data from Alibaba showed that from November 1st to 11th at 0:30, the real-time turnover of Tmall Double 11 global carnival season in 2020 exceeded 372.3 billion. At 0:00:26, Tmall Double 11 successfully held a new peak of 583,000 orders per second, and the first wave of peaks has passed.
According to reports, this year's Tmall Double 11, with more than 250,000 brands and 5 million merchants participating, is expected to attract more than 800 million consumers, making it the most extensive and highly engaged event in history.
On JD.com, from 0:00 on November 1st to 0:09 on November 11th, the cumulative order value of JD’s 11.11 global love season has exceeded 200 billion yuan. For Suning, from 0:00 on November 1st to 1:00 on 11th, Suning.com's online order volume increased by 72% year-on-year.
2. JD Fresh Double 11 Aquatic Products Sales Data
Just after midnight on November 11, the five-minute turnover of JD Fresh Food increased by five times year-on-year, and millions of users flooded in within three minutes.
In this 11.11 of JD Fresh, the aquatic product category is widely favored by consumers. 100,000 oysters were sold within 5 minutes. The domestic shrimp turnover increased by 80 times year-on-year, and the domestic shellfish turnover increased by 3 times. And sea bass is an amazing increase in turnover by 100 times year-on-year! It is not difficult to see that seafood is still one of the most indispensable products for foodies.
In terms of aquatic products, the best-selling products within 10 minutes are domestic sea bass, dried sea cucumbers and hairy crabs. The fresh sea bass of JD.com adopts the cold chain technology of three to remove to ensure the freshness from the place of origin to the table. Sea cucumber is rich in 18 kinds of amino acids. It is a rare nutritious food with high protein, low fat, low sugar and no cholesterol. It is favored by middle-aged and elderly people. Late autumn is the season for eating hairy crabs. More people are willing to buy hairy crabs on JD.com because JD.com has five major guarantees, namely, full payment for dead crabs, direct delivery from the origin, full cold chain, and dedicated line. Products such as sea bass have high requirements for cold chain distribution. JD fresh and frozen products can realize 24-hour real-time full-temperature temperature and humidity monitoring from the storage, storage, and the hands of consumers.
JD Fresh also made an interesting statistics. In this 11.11 event, girls born in the 90s like to buy eel, Boston lobster and other aquatic products; boys born in the 80s like to buy sea cucumbers, hairy crabs, and oysters. In terms of geographical location, consumers in Guangdong like sea cucumbers and pangasius; consumers in Beijing and Shanghai like mud crabs and prawns.
3. Domestic Frozen Foods Selling Hot on "Double 11"
In response to the “Work Plan for Preventive and Comprehensive Disinfection of Imported Cold Chain Foods” issued nationwide on November 9 by the State Council’s joint prevention and control mechanism for the new coronavirus pneumonia epidemic, major supermarkets in Guangzhou are currently strictly implementing epidemic prevention and control. It is understood that since the outbreak of the epidemic, the demand and sales volume of imported frozen food have fallen sharply. Instead, the sales volume of domestic frozen food has increased sharply, which has also become the focus of the promotion of major supermarkets during "Double 11".
"At present, imported frozen foods are affected by consumers' consumption mentality, and sales have a greater impact, mainly due to the sluggish market demand caused by the epidemic and delays in overseas supply." Carrefour Yuancun store manager Liu Meirong said.
